Instagram Reels offer anyone the chance to create fun and engaging videos to share with their friends or anyone on Instagram. Reels are 15-60 seconds, multi-clip videos that can have sound, effects, and music added to them. 

 

Reels is a feature created by Instagram and is becoming an integral part of Instagram’s business model. Reels provide you with an opportunity to be creative while being relevant. It’s a quick and convenient way to engage your audience and deliver your message. Instagram Reels also provide visibility for your account as they’re just another way to reach your target audience, more importantly users will be able to view and share them for a longer period of time. 

 

A public Reel will appear in the explore tab, sharing your content to many users outside your following. The explore tab is used to discover new brands and content, with more than 70% of users following at least one brand on the platform. Reels will also appear on the pages dedicated to the songs, the hashtags or the effects added in the video. 

 

So, you have social media accounts set up for your business – now you need to post on them. But working out how many times you need to post each week will help you create a good strategy and work out the optimal times to put your content on social media. 

 

Each social media site is different, and the volume of posts you put up per week will vary over all your accounts. Looking at the four main social sites for businesses – Instagram, Facebook, LinkedIn and Twitter – here’s some advice on how many times you should be posting. 

 

 

 

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you must make sure it is a good way to attract people to interact with you and follow you on social media. 

 

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 

 

 

Posting on social media is a good way to build brand awareness, but if you’re not getting any engagement from your followers, you may have to review the content you’re posting. 

 

Building your engagement can be a gradual process over time, as the larger your follower base gets the more engagement, you’re likely to receive. 

 

Here are some top tips on how you can increase your social media engagement.